Our methodology

Great Ads implements agile processes in project management. In this way, we manage our project development processes more dynamically and effectively, while at the same time developing a transparent and reportable process. Great Ads, which distinguishes itself from other advertising agencies by customizing the experiences it has gained within the scope of digital marketing studies with its own methods, improves the methodologies it applies every day.

All stages from the sales process to the project delivery process are carried out in a professional and transparent manner. Possible problems are tried to be determined in advance and an action plan is determined.

Great Ads works on compatibility. In all our projects, we hold close meetings with our customers, benefit from their sectoral knowledge and experience and harmonize this information with our digital work. This is the most fundamental criterion of our success. An effective communication and demand management is behind the success of our customer satisfaction policy.

Bidding

In line with the information we have obtained following the analysis, we complete our work on the scope and completion times of the work to be done, and we prepare our proposals in direct proportion to the resources and budget we will allocate.

The proposal we have prepared includes the scope and objectives of all the work we will do. Our customers will not encounter any surprise costs. For example, the budget that should be allocated for Google Ads is included in our proposal and our customers will be informed about how much they will pay per month.

Analysis

After a careful analysis, we identify the needs and create the methods we will use. In the needs assessment process, we carry out studies such as existing website, social media and corporate identity reviews, if any. Together with our revision or renewal proposals, we share our findings about the suitability of the existing studies to the targeted studies.

At this stage, for example, we analyze the website of a customer who wants to increase the number of conversions, and first of all, we determine whether it has an infrastructure suitable for advertising.

Documentation

We create a cloud account that can be accessed from anywhere for our customers, for whom we receive proposal approval, and ensure that all content is stored in this account. For example, images or texts to be added to the website are included in these files. These files, which we have prepared instantly accessible from all device types, contain all the content we offer to our customers, such as logos, text or videos.

Design

Thanks to some of the tools we share with our customers, we get our customers' opinions on color charts and typography choices. As a result of mutual evaluations, we decide together which color, typography and approach we will proceed with, at this point, we undertake the mission of both a consultant and a guide.

Development

Following all these studies, we start the development process and start the placements and transitions of the content we have obtained. We complete the developments within the project delivery times we target and proceed to the testing process. We carry out two major revisions in all our works. We complete the work we decided on in the analysis study, go to the second revision, and after completing the final corrections, we move on to the testing process.

Publishing Process

According to the test feedbacks, we complete our deficiencies and move on to the publishing phase. After we publish our works, we make the necessary corrections and redactions for the period we agreed on. Following these studies, we also complete the publishing process, transfer all the accounts we have created, and complete the delivery of the project.

Test

We audit our work with some of the audit tools we use. For example, we perform tests of the works we have created on issues such as site speed, mobile site speed, SEO or SEM compatibility, page opening experience, and if there is any incomplete work in line with these tests, we complete them.